An indicator of dominance. Google. next year will be that much of the important developments relating to the company, will take place in courtrooms and government offices. The activities of the Internet giant is regarded as the homeland of the company, and in many other countries. Google is accused of abusing his position that the leader in Internet search. Competitors of the company also suing her because of expansion into new markets.
So, Google will not only work towards improving its search engine and boost other businesses such as social network. Google. She will always have to take into account the opinion of the inspectors, lawmakers, judges, who are playing an increasingly important role in the development of the company. Resource CNet decided to share five predictions for Google in 2012.
a. Antitrust decisions in the U.S. and the EU.
Regulatory authorities in the U.S. and abroad are selected closer to Google. U.S. Federal Trade Commission began a formal investigation into Google's strategy to create the search business, as well as the tactics used to perform the search on the mobile operating system Android. The European Commission is investigating whether Google manipulates search results, understating the competing ratings services and improving their own. Similar bodies in South Korea to gather information that Google supposedly restricts access to competitive search engines on their mobile Android platform.
These investigations may reach the highest point is in 2012. It is likely the U.S. will try to resolve the issue before the presidential election so as not to depend on the view of the next government antitrust. European authorities are considering the activities of Google for over a year. Also, the European Commission has suspended the issue of Google takeover of Motorola Mobility up to that time, until they are given new documents that are important for decision.
The result of decisions of antitrust authorities may be the complication of the search giant.
2. Google will enhance the protection of patents.
Google continues to get involved more and more in patent proceedings. Oracle filed suit on Google, while Microsoft and Apple sued or threatened to court companies that produce devices based operating systems, Google Android and Chrome. Google's effort is opposed to these actions.
The question of infringement of patents of third-party Android platform companies will be decided ultimately by the court, but the problem is that Google has found itself in a vulnerable position, having a relatively modest package for the effective protection of patents. For this reason, as the Chief Executive Officer Larry Page (Larry Page), the web giant and bought Motorola Mobility. The company is not only one of the key partners of Android, but also has a huge package of patents, some of which may help Google in defending its interests. Google, likely to continue to add to the list of its patents in the next year.
3. Search will become more social.
One of the leading heads of Google Bradley Horowitz (Bradley Horowitz) said: ... He stressed that the mere creation of social networks was not the task: the company is actively combines it with other technologies and services of Google, such as YouTube, video conferencing, Android.
Google also intends to use the knowledge of their social network users to make searches more relevant. The more Google knows about users through their comments, clicking on the button ... There is a high probability that the user, for example, are more likely to read news from a source that is connected to its channels Google.
Ultimately Google wants to ensure that users provide something more than just a link. She wants to answer their questions. Now the system can predict what the user wants to collect before he finished writing the word, can solve the equation, to provide data on weather, currency, and not just throw links. In the future, Google wants to anticipate the needs of users without having to enter each time they request. In so doing, it may help Google.
4. Further strengthening of the fragmentation of Android.
Since its launch in 2007 Android managed to bypass all the competitors and become the most used platform for smartphones in the world. However, manufacturers are developing devices Android, often making a dramatic change in the software portion of the mobile platform Google, which along with the tender requirements to hardware leads to strong differences in the user's environment from device to device.
For example, Motorola Droid Razr - the flagship smartphone, which used at the time of Android 2. 3 Gingerbread. Following the release of its Google introduced Android 4. 0 Ice Cream Sandwich, and Samsung has released Galaxy Nexus with the latest mobile platform. As with the Droid Razr? . In the end, it will be updated on the Ice Cream Sandwich, but it is not clear exactly when.
Fragmentation is not a big problem as long as the owner of a specific device with an older version of OS is not faced with the fact that some programs do not work on his staff. Google acknowledged the problem at the last conference in the spring of I / O, noting that he would work with manufacturers and operators to develop rules to help update the device quickly. But it is not clear how much the company took up the issue, which is reinforced by the rapid growth of Android Market.
5. The share of the Chrome browser will continue to increase.
Earlier this month, Chrome came in many headlines, when according to research firm StatCounter found that the 15th version of the browser, Google has bypassed the market share in the last week of November Microsoft Internet Explorer 8, becoming the most popular version of the browser in the world. Of course, if we add other versions of the browser IE, then Microsoft is still in the lead, but the fact is, however, noteworthy.
There is no doubt as to what share of Chrome will continue to grow. And it is very important for Google, as the browser allows the company to move quickly to implement new web standards. Moreover, Google Chrome aims to turn more than just a means of more rapid work with sites.
Currently, Google actively encourages developers to build Web applications that can be accessed through the store Chrome Web Store. There are already games like Angry Birds or Bastion, and many other very interesting applications. With the growth of Chrome, and this area of business will increase.
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